Last month, we launched the Genies Creator & Partner Network — designed to connect culture’s icons with our innovative partners, powering the next generation of avatar experiences. August has been full of momentum and growth, so we’re rolling out a new blog series that will highlight the network on a monthly basis.

Top New Content & Launches:

Lay Bankz's Genie, Slay Bankz, made a significant impact recently, particularly through ‘non-promo posts’ that organically gained traction on TikTok. Non-promo content is focused on discoverability, authentic connection and cultural relevance to optimize reach rather than branded content with a CTA. These high-performing posts attracted +42% new audience views and garnered +20x followers per post compared to other posts on the account. Unlike traditional fan pages or many main channels for Creators that focus strictly on their projects, avatar accounts open up more room for culturally relevant and personality pieces of content that help find new audiences in different places. 

Additionally, Slay Bankz was featured in two visualizers on Lay’s official YouTube channel. These videos not only outperformed other visualizers but reinforced Lay’s avatar IP through transmedia storytelling.

New Creator Avatar Social Profiles:

These accounts will support their recent album releases, upcoming tours, and growing global fan bases through deep engagement - all while building value around their avatar as a piece of intellectual property.

New Talent We’ve Added To The Roster:

New Partners We’ve Added To The Network:

WKNDHRS - known for pushing the boundaries of digital and real-world experiences, has joined forces with us to merge 3D technology with immersive multi-sensory experiences. This partnership is set to redefine how culture and technology intersect, making it one to watch in the coming months.

Partner Spotlight:

WKNDHRS created augmented reality (AR) experiences with BodyArmor Sports Drink for their limited-edition collector bottles. This included a pit stop experience for Ryan Blaney, Ronald Acuña Jr.’s home run derby, and a NFL digital combine for Joe Burrow, Christian McCaffrey, CeeDee Lamb & Bryce Young.

New Opportunities:

There is surging interest from brands and IP holders who want to leverage our tech to build their own UGC social gaming platforms, essentially their own “mini roblox” or what we call, Party Apps - since the best way to meaningfully engage with Gen Z & Gen Alpha is through interactive experiences.A core component of the platforms are unique collaboration opportunities between the brands and celebrity avatars - who can help supercharge UGC, gameplay and the marketplace. The opportunities for a Creator’s Genie have quickly expanded and in a really meaningful way - opening up the door for new engagement and revenue channels.

If you’re interested in accessing or joining our roster of Creator Genies, please submit through our interest form HERE.